Imitation and differentiation

by Mehdi Moussaïd

Post-doc


Germany

Most of our decisions are influenced by others. Imitation, for example, is a common social strategy used in many situations: We buy the most popular products, like what our friends like, watch the same videos... Even pedestrians in the street tend to follow their neighbors - unconsiously. Sometimes, however, some people choose to differentiate from others.
This photography is a nice metaphor of my work. Would you be another piece of the crowd and look left, or be unique and go for the risky way?



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